Get in touch
Discover
Maude House
hello@maudehouse.com
ABOUT ABOUT ABOUTABOUT ABOUT ABOUT
Stephanie as a toddler in a cowboy hat and Barney pajamas
Stephanie as a kid in a pink leopard jumpsuit with fur trim
Stephanie as a baby in floral overalls with a pink bow

👋🏻Stephanie Backer

Born Texan, turned Memphian, now an official coastal cowgirl on Florida’s Emerald Coast.

My passion has always been capturing attention and lookin’ damn good while doing it. Please see Exhibits A, B, and C: the baby photos. Clearly, subtlety was never really the plan.

Read more lore↗
Who the f*ck is Maude?

Three Maudes, born three years in a row.

We went looking for a name and found it in the family tree. Two great-great-grandmothers named Maude, and a third named Maudie. Keep scrolling to follow the line down.

Dad's side
Maude Bennett
1889– 1930
Mom's side
Maude Prine
1888– 1978
Mom's side
Maudie Bailey
1890– 1982
Great-grandparents
Great-grandparents
Great-grandparents
Grandparents
Grandparents
Where two lines meet
Dad
Mom
Stephanie Backer waving
Founder of Maude House
Stephanie Backer

Three Maudes, three family lines, one name on the door.

Clients who say what they mean, Simple ideas done really well, Shipping it and fixing it live, A place for everything, Kind and bold in the same breath, The color orange*

*Pink is a close second.

Assholes, Chaos with no plan, Overthinking it until it goes stale, Meetings that should have been a text, Mixed messages and moving goalposts, Perfect and never shipped*

*Life’s too short. So is the scroll.

The origin story
Stephanie Backer Stephanie Backer · Founder & Creative Strategist
💡Fun fact
At sixteen, I was cast as Rona Lisa Peretti, a real estate agent, in The 25th Annual Putnam County Spelling Bee. Turns out, I was headed for real estate all along.
Raised on it
Theater kid Speech and debate National champs
4.0 GPA Pre-law Teacher's pet
2020 Pandemic
Compass Hire No. 1 Marketing Advisor
SEO AEO AI
Head down Building systems
Two Maudes Building blocks
2025 The OGs
Compass Luxury Presence

Real estate raised me.

The stage came first.

I was going to be a lawyer.

A lockdown gig became the career.

I thought it was a marketing job.

Compass is where it got serious.

Then I went to the tech side.

I kept working on the DL.

The timing was almost suspicious.

I became obsessed with the question:

I asked them to stand with me.

My whole house is in the industry.

Which brings us to now.

A single mom raising three kids, building a life for our family through real estate. I was raised on Saturday open houses instead of cartoons.

Four years of thespian society and speech and debate, poetry club, a national dance title. Performance, persuasion and story, which is the entire job description.

Political science, a communications minor, a 4.0 and a straight line toward law school. Then the pandemic happened and school finished from my bedroom.

A marketing coordinator role at a brokerage, taken while I finished my degree remotely. It went full time, and the plan quietly changed.

What I found instead was a laboratory for what actually makes a top producer.

Compass's first hire when the 30A office opened. My roster was mostly 30A teams, with a couple in Jacksonville and South Miami.

Luxury Presence, the leading proptech in real estate, where SEO and AI stopped being buzzwords and turned into levers I know how to pull.

The agents I had advised at Compass already knew what the work did for their business, and they kept calling. I kept answering.

Leaving Luxury Presence, I went looking. An ancestry search turned up two great-grandmothers named Maude, one on each side of the family. Same name, both sides, right as I needed one. I stopped arguing with the timing and put it on the door.

Why do some agents become the obvious choice while others stay invisible?

Team Citron, Kendall Hood, Sexton and Mock. The OGs, and the reason Maude House launched in 2025 with a roster already on it.

My mother is managing broker and senior sales manager for Compass 30A, my sounding board and my guru. My husband is at Luxury Presence and my best friend. I figure it out for everyone else, and he is the one who helps me figure out mine.

The brokerage floor, the technology that runs it, and everything above. Today, Maude House helps ambitious agents and teams turn industry expertise into market authority.

Unpaid Interns

Hover a card to flip it.

Lily
Chief Fetch Officer
Chief Fetch Officer
Lily

2022 Seaside Halloweener Derby Champion. Known for speed and good looks.

Phoebe
Chief Community Officer
Chief Community Officer
Phoebe

A slut for belly rubs.

Everything we do

The marketing Swiss Army knife.

Design

Brands, logos, templates, and websites.

House Rules

01Take no shit. Do no harm.Strong boundaries. Kind heart.
02Be nice or leave.We choose our clients as carefully as they choose us. If it stops being a good fit, we’ll part ways kindly.
03Be unapologetically human.Mistakes are part of the process. Make them, own them, keep going.
04KISS.Keep it simple, stupid.
05Clarity comes from action.Stop thinking. Start doing. The answer shows up.
06Organization is the cure for chaos.A place for everything, and everything in its place.
07Done is better than perfect.Shipped beats stuck.

Get in Touch👋🏻

Emails are answered Monday to Friday, 9 to 4 Central. Use the form below or email hello@maudehouse.com.

    A mailbox with the flag up

    Flag's up. We'll write back.