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Maude House
hello@maudehouse.com

The marketing partner luxury real estate teams actually want.

Brand strategy
Creative direction
Listing suites
SEO strategy

Built from firsthand experience inside market-leading real estate teams, Maude House leads strategy, directs creative, and manages execution.

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Brands That Have Trusted Maude House

Your biggest listing. Your best year. Your strongest brand.

Every agent below hit a career milestone during their time with Maude House. Different goals, same shift: better strategy, sharper creative, and marketing people actually remembered.

Jennifer Sexton
Principal · Jacksonville

#1 team by volume in Northeast Florida, 2024. #1 small team by volume in Jacksonville, 2025. Hit her highest-price listing to date.

Scope
Brand Strategy Marketing Direction Content Listing
Jennifer Sexton
Sexton and Mock
Wesley Mock
Principal · Jacksonville

#1 team by volume in Northeast Florida, 2024. #1 small team by volume in Jacksonville, 2025. Hit his highest-price listing to date.

Scope
Brand Strategy Marketing Direction Content Listing
Wesley Mock
Sexton and Mock
Bea Citron
Co-Principal · Miami

Highest-price listing sale in team history in 2026. #1 medium team at Compass South Miami in 2024.

Scope
Brand Strategy Marketing Direction Content Listing
Bea Citron
Team Citron
Jenna Citron Pinchuck
Co-Principal · Miami

Highest-price listing sale in team history in 2026. #1 medium team at Compass South Miami in 2024.

Scope
Brand Strategy Marketing Direction Content Listing
Jenna Citron Pinchuck
Team Citron
Allison Richards
Principal · 30A

#1 Small Team by Volume at Compass 30A

Scope
Brand Strategy Marketing Direction Content Listing
Allison Richards
The Richards Group
Kendall Hood
Principal · 30A

#1 in volume among medium teams, multiple years running. Hit her highest-price sale on 30A.

Scope
Brand Strategy Marketing Direction Social Listing SEO/AEO
Kendall Hood
The Kendall Hood Collection
Jennifer Sexton
Principal · Jacksonville

#1 team by volume in Northeast Florida, 2024. #1 small team by volume in Jacksonville, 2025. Hit her highest-price listing to date.

Scope
Brand Strategy Marketing Direction Content Listing
Jennifer Sexton
Sexton and Mock
Wesley Mock
Principal · Jacksonville

#1 team by volume in Northeast Florida, 2024. #1 small team by volume in Jacksonville, 2025. Hit his highest-price listing to date.

Scope
Brand Strategy Marketing Direction Content Listing
Wesley Mock
Sexton and Mock
Bea Citron
Co-Principal · Miami

Highest-price listing sale in team history in 2026. #1 medium team at Compass South Miami in 2024.

Scope
Brand Strategy Marketing Direction Content Listing
Bea Citron
Team Citron
Jenna Citron Pinchuck
Co-Principal · Miami

Highest-price listing sale in team history in 2026. #1 medium team at Compass South Miami in 2024.

Scope
Brand Strategy Marketing Direction Content Listing
Jenna Citron Pinchuck
Team Citron
Allison Richards
Principal · 30A

#1 Small Team by Volume at Compass 30A

Scope
Brand Strategy Marketing Direction Content Listing
Allison Richards
The Richards Group
Kendall Hood
Principal · 30A

#1 in volume among medium teams, multiple years running. Hit her highest-price sale on 30A.

Scope
Brand Strategy Marketing Direction Social Listing SEO/AEO
Kendall Hood
The Kendall Hood Collection
The problem

You're one of the best agents in your market. Your marketing doesn't show it.

You close multimillion-dollar listings on reputation alone. But the brand hasn't kept up. Not because you don't care. Because you've been busy doing the thing that made the business successful in the first place.

You don't need a marketing agency selling you a package. You need a partner who already understands how a high-producing real estate team operates and takes ownership of the work that moves the brand forward.

That's Maude House.
The solution

Everything connects.That's the point.

Everything below lives under one strategy, one creative direction, and one partner who knows the full picture.

Strategy

The starting point for everything. Marketing priorities, creative direction, and a clear plan that moves with the business.

Where every engagement starts.
Strategy
You have a business plan. You should probably have a marketing one too.
Ways we can work together
Fractional CMO Done for you Long-Term Curated Roster
Project based Branding Websites Listing campaigns
Advisory Sounding board Positioning

Ongoing Partnership

Strategic Projects

Coaching & Advisory

Retainer-based marketing leadership for established real estate teams. Strategy, creative direction, brand management, and execution on an ongoing basis. Maude House keeps a deliberately small roster to keep the work close and highly involved. New partnerships are accepted selectively.

Defined engagements for work that needs senior strategy and creative under the same roof. Development branding, luxury listing campaigns, websites, and brand systems. We build the strategy, the brand, and the assets. You take it from there.

For agents and teams who want a strategic sounding board without a full engagement. Marketing direction, brand feedback, positioning guidance, and the kind of honest perspective that's hard to get from someone on your own payroll.

1 / 3
Find your fit

This or That

Nine quick picks, and we'll point you to the way of working with us that fits.

1 of 9
Overheard

Maude House never misses.

click for confetti
★★★★★

Stephanie Backer gets it.

Everything finally speaks the same language. Her custom listing strategies are smart, clean, and actually usable in the real world.

Jennifer Sexton · Sexton and Mock
★★★★★

Stephanie is truly a creative genius.

Not only are her ideas out-of-the-box, creative and strategic, but her execution is always spot on. Seriously, Maude House never misses.

Jenna Citron Pinchuck · Co-Founder, Team Citron
★★★★★

I cannot say enough about Maude House.

Stephanie is a marketing genius. What impressed me most was her ability to listen to what I wanted, completely understand it, and then make it better.

Cindy Barbara
The origin story
Stephanie Backer Stephanie Backer · Founder & Creative Strategist
💡Fun fact
At sixteen, I was cast as Rona Lisa Peretti, a real estate agent, in The 25th Annual Putnam County Spelling Bee. Turns out, I was headed for real estate all along.
Raised on it
Theater kid Speech and debate National champs
4.0 GPA Pre-law Teacher's pet
2020 Pandemic
Compass Hire No. 1 Marketing Advisor
SEO AEO AI
Head down Building systems
Two Maudes Building blocks
2025 The OGs
Compass Luxury Presence

Real estate raised me.

The stage came first.

I was going to be a lawyer.

A lockdown gig became the career.

I thought it was a marketing job.

Compass is where it got serious.

Then I went to the tech side.

I kept working on the DL.

The timing was almost suspicious.

I became obsessed with the question:

I asked them to stand with me.

My whole house is in the industry.

Which brings us to now.

A single mom raising three kids, building a life for our family through real estate. I was raised on Saturday open houses instead of cartoons.

Four years of thespian society and speech and debate, poetry club, a national dance title. Performance, persuasion and story, which is the entire job description.

Political science, a communications minor, a 4.0 and a straight line toward law school. Then the pandemic happened and school finished from my bedroom.

A marketing coordinator role at a brokerage, taken while I finished my degree remotely. It went full time, and the plan quietly changed.

What I found instead was a laboratory for what actually makes a top producer.

Compass's first hire when the 30A office opened. My roster was mostly 30A teams, with a couple in Jacksonville and South Miami.

Luxury Presence, the leading proptech in real estate, where SEO and AI stopped being buzzwords and turned into levers I know how to pull.

The agents I had advised at Compass already knew what the work did for their business, and they kept calling. I kept answering.

Leaving Luxury Presence, I went looking. An ancestry search turned up two great-grandmothers named Maude, one on each side of the family. Same name, both sides, right as I needed one. I stopped arguing with the timing and put it on the door.

Why do some agents become the obvious choice while others stay invisible?

Team Citron, Kendall Hood, Sexton and Mock. The OGs, and the reason Maude House launched in 2025 with a roster already on it.

My mother is managing broker and senior sales manager for Compass 30A, my sounding board and my guru. My husband is at Luxury Presence and my best friend. I figure it out for everyone else, and he is the one who helps me figure out mine.

The brokerage floor, the technology that runs it, and everything above. Today, Maude House helps ambitious agents and teams turn industry expertise into market authority.

FAQs

You've got questions.

Here are the answers.

Maude House leads brand strategy, marketing direction, and creative execution for top-producing luxury real estate teams. We manage the full marketing function so you can focus on selling.

Maude House operates as your marketing department. We lead the strategy, direct the creative, and manage execution across brand, listings, content, and search. Real estate is our niche. We understand the business, the cycles, the brokerages, and what actually moves the needle for agents. That context is built into everything we do.

Stephanie Backer, founder of Maude House. She leads strategy, creative direction, and client relationships directly. No account managers, no handoffs. The person building your strategy is the person you talk to every week.

Yes, and we’re transparent about it. We subscribe to what Cory Doctorow calls the "centaur" model of AI. In a centaur, the human leads and the technology serves. The reverse centaur is the opposite: the machine thinks, the human just executes. We are firmly on the centaur side. AI is built into how we work. We use it across strategy, copywriting, design, SEO, data analysis, and workflow automation. But the direction, the taste, and the decisions are always human. AI is a tool in our hands, not the other way around.

Top-producing agents and teams in the luxury residential space. Most of our clients are Compass-affiliated, though that’s not a requirement. We work best with agents who already have production and need the marketing to match.

You could. A senior marketing hire runs $80K to $120K before you factor in tools, training, and management. Maude House gives you that level of strategic leadership at a fraction of the cost, without the overhead of managing another employee. Our retainers start at $2,500/month.

Right now our clients are Florida-based, but our model isn’t market-specific. If the fit is right, we’re open to it.

Your reserved hours cover your strategy meetings, Marketing Management (search-ready blogs and your newsletter), a full marketing suite for every listing, and brand and design work. Social media is a monthly add-on. We don’t just tell you our ideas. We build the assets and follow through.

Yes. We take on strategic projects like brand builds, property branding, and website development on a project basis. These are scoped individually.

Not on its own. Social works because of the strategy behind it, so it’s offered as an add-on to your monthly plan. When we run the full picture, everything works harder.

We manage social as an add-on to the retainer. We handle strategy, scheduling, reporting, and platform management. We do require clients to provide their own content. You bring the photos and footage.

No. We focus on organic marketing: search, content, email, social, and listings. We're happy to design the creative for your ads and connect you with partner vendors who run them, often at preferred pricing.

We’re proactive, not reactive. Before we begin, we look at what you need on a regular basis and set goals and tasks from there. We meet weekly, and between meetings we move on our objectives fast. You’re not managing us.

It starts with a 30-day Foundation Build: kickoff, a full brand and marketing audit, your starter templates, and your strategy. Then your monthly plan begins. Most clients are up and running within the first 30 days.

We work like a law firm. You reserve our time and judgment each month, and we hold that time on our calendar for you. Our Marketing Menu shows what each piece takes, so you always know where your hours are going.

Yes. After your 30-day Foundation Build, we work in six-month terms that renew automatically. If you'd like to stop, just tell us in writing at least 30 days before your renewal date.

More questions? The full list is on Work with Us.

Get in Touch👋🏻

Emails are answered Monday to Friday, 9 to 4 Central. Use the form below or email hello@maudehouse.com.

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